The Amazon Innovator of the Year nominated Wine Picker app allows you to choose a wine that fits the dish you're eating, or a dish that fits the wine you're drinking.
A new app can be hard to use or navigate at first. That is why they needed a series of good animations that explain how the app works and how the user can find the best wines for themselves! The combination of clear and fun motion graphics with powerful voice work by Stephen Schedra makes these videos a perfect fit for what they needed.
The main message was brought with screencasts of the app itself, but every video started off with an introductory animation portraying a machine performing one of the functions of the app. Here is a fun looping presentation of those:
You can check out the full animations here.